Meet The Team
The coaches, founders, and educators behind Showball have lived the recruiting process — as players, as coaches, and as the people families turn to when it matters most.
A New Orleans native, Bruce earned his Master of Arts in Teaching and spent four years in the classroom teaching Algebra and Geometry — committed to the belief that a young person's future is built in the classroom before it is ever built on the field. That dual commitment to education and athletics became the foundation of his entire coaching philosophy.
From 2007 to 2019, he served as a collegiate hitting coach and recruiting coordinator across six programs throughout Florida and the Southeast. His teams won conference championships, an FCSAA State & Regional Championship, and an NJCAA National Runner-Up finish while holding the #1 national ranking.
His programs produced 40 All-Conference players, 10 All-State players, and 3 All-Americans, and helped over 80 athletes sign with four-year schools or professional organizations — including 3 top-5 round MLB Draft picks and 5 players who reached the Big Leagues.
After his time in the dugout, he guided more than 300 families through the collegiate recruiting process as a consultant — helping parents and players navigate one of the most important decisions of a young athlete's life. In May 2024, he became President & CEO of Showball Baseball.
"The classroom and the diamond are not the same place — but they demand exactly the same thing."
A Cerritos, California native, Dave played at Cerritos Junior College — where he was a State Champion and All-American pitcher — before continuing his career at Cal State Fullerton. His playing experience laid the foundation for what has become a distinguished 37-year coaching career.
Serrano has recorded over 600 career wins at a .600 winning percentage, leading programs at Cerritos College, UC Irvine, Cal State Fullerton, the University of Tennessee, Cal State Northridge, and currently Johnson University. He has made seven trips to the College World Series and was part of a national championship team in 2004, guiding both UC Irvine and Cal State Fullerton to Omaha as a head coach.
A seven-time Coach of the Year, he was named Baseball America's Assistant Coach of the Year in 2004 and Head Coach of the Year in 2007. He served on the USA Baseball Collegiate National Team staff as assistant coach in 2010 and head coach in 2012, and has coached 190 MLB Draft selections — including 12 first-round picks and 45 Major League players. He has also played for or coached alongside four current Hall of Fame coaches.
"The ones who get there are the ones who understood what the opportunity required — and showed up ready."
A Van Nuys, California native, John played collegiately at UNLV before advancing to the Texas Rangers organization from 1999 to 2000. As the founder of Showball and one of the original players in the showcase camp industry, Novak has been instrumental in transforming the exposure and recruiting process for high school student-athletes across the country.
With his continuous contributions, Showball has become a premier platform connecting talent with collegiate and professional opportunities — impacting thousands of players nationwide. His work and dedication have helped redefine how athletes gain visibility, while promoting integrity, access, and long-term development within the game.
Known for his vision and commitment to athlete advancement, Novak continues to play a key role in shaping the future of baseball by creating meaningful pathways for the next generation of leaders both on and off the field. He resides in Las Vegas, Nevada with his wife, Michelle, and their two children, Phoenix and Kaia.
"I built Showball because I knew what it felt like to want the opportunity — and I wanted every kid who earned it to actually get it."